Google Adsense for TV -
In the current model if you haven't subscribed to a TV channel, you see a blank screen. In our model, you will still see the channel content but in a reduced screen size( say, 50% of the screen size) while the rest of the screen is used for display ads. You can also opt-out of these ads by paying for channel subscription.
These display ads will be sourced & injected directly to the TV network from web without any more intermediary & can be changed anytime.