The product is called TaxiCast and is an intelligent, dual-sided LED advertising screen mounted on the rooftop of a London black taxi.
Using highly flexible activation triggers via our online "relevance engine and management system", an advertiser can now deliver high impact broadcast advertising using times of day, days or weeks, geo-location and temperature/weather conditions to deliver a relevant and accountable advertising messages.
Our service is a world first and live in London with 50 screens and growing. TaxiCast is used by numerous blue chip brands with the campaigns planned by media planning and buying agencies.
It's really clever stuff!