Brief 95 is an on-line market for advertisers to acquire creative ideas based on their brief. What is unique about the platform is that these ideas have already been created by Ad Agencies/Creative Teams previously however have not been executed.
From working with the Institute of Advertising (IPA) and Internet Advertising Bureau (IAB), over £1.5 Billion is spent on the creative process alone each year.
In the UK alone, almost 96% of Creative Intellectual Property developed by Advertising agencies goes to waste. Brief 95 will give brands/agencies and opportunity to purchase pre-existing & relevant creative at a reduced price based on brief criteria.
The platform will give clients the opportunity to unearth new concepts and thinking for their brief without the hassle of procurement, briefing, cost of hiring freelance or time involved in generating the idea process, whilst giving Agencies access to new revenue streams and potential clients.