Brideside is an online retailer of designer bridesmaid dresses and accessories focused on removing bridal party stress. We do this improving the traditional bridal boutique experience and making every bride a hero to her bridesmaids.
Current business processes in bridal retail are fragmented and inefficient. Furthermore, $7bn is spent annually on an inconvenient and uncomfortable experience for the consumer because 97% of bridal party dress sales remain in independent and decentralized boutiques. Bridal parties are geographically dispersed and are digital natives who want a simple online solution to this problem. Similar to Blue Nile (engagement rings) + Wedding Paper Divas (invitations), Brideside is disrupting a historically brick and mortar vertical- the bridal boutique.
Brideside provides a high-touch, low risk customer experience featuring hands-on digital styling, fit videos, a try-at-home program, an amazing collection of designer dresses and accessories, and free returns.