Brand Pit Analytics is an image based analytics platform for photos on social networks. Instead of relying on hashtags or keywords to describe a photo, we literally look at the picture using image recognition technology.
This revolutionary visual marketing research tool gives brand managers a way to visualize how their logos are representing them online, as well as an opportunity to gain insight on how the products are being used in real life situations.
Existing social media analytic tools are text based, which is not useful nowadays as the internet is increasingly about photos.
Brand Pit is a image based solution, it relies on image recognition technology to determine what brands or products are present in a photo. Thus breaking language barrier and eliminating the need to rely on keywords, which are never comprehensive.