We have made an amazing product that helps big beverage brands to differentiate, gather unique data on consumer buying behaviour (who orders what, when, and where) and make the brand stand out by increasing customer switching costs (making consumers more loyal to their brand).
The product is a custom-branded mobile application enabling consumers to discover restaurants/bars nearby, access visual menu and place orders using their smartphone. In return for ordering, the consumers get loyalty rewards.
The entire concept is explained in the infographics you can find by following this link
Our current customers are Coca-Cola Hellenic in Serbia and Citylife.be in Belgium. We are negotiating with several more big brands including Heineken, PepsiCo, Jagermeister.