The Knife & Fork Project (http://knifeandforkproject.com) will be the most comprehensive resource on the ethics of food producers, preparers, and products. Our web application will incorporate data from authoritative sources and enhance it with the intangible and ethical story provided by the community and producers themselves. We will have the complete picture: facts and opinions, with complete transparency.
As our users interact with our website, we track their ethics and product knowledge to fully understand what they are seeking in their food products. We use this information to match them with the products that, on an individual basis, satisfy their ethics.
On the other side of the equation, we provide a suite of tools for producers to manage and capitalize on their ethics with the world's first ethics-aware customer relations management system. We simplify and scale the process of communicating and understanding ethics.