Mobile fitness application that delivers workout circuits tailored to you by Olympic Trainers and experts in Kinesiology. Users complete four circuits per week in which they strive for their best time while maintaining good form. Beginners can complete easy forms of each exercise and work up to the advanced form. You can work up at your pace. The application allows you to work with virtual peers and, like a game, it's addictive helping you to achieve new personal bests, and completing the exercises in the advanced forms with support from your friends.
Customers are men/women, 18-30 yrs, enjoy competition, may have played sports in high school/college, looking for expert support to get/stay fit, and possibly preparing for a competition/triathlon.