Bonagora is a digital B2B wholesale marketplace for the home fashion industry streamlining the procurement process for wholesalers and retailers by creating a virtual trade show that is running 365 days a year.
B2B in the the Home Fashion industry is largely conducted as it has been for decades: with paper line sheets, paper order books and paper invoices. Suppliers continue to be largely reliant on expensive trade shows, held only once or twice a year, to generate interest and sales.
Bonagora seeks to change the status quo by digitizing the entire procurement process from discovery to delivery. The digital marketplace will serve as a comprehensive tool that leverages technology to deliver value through innovation and change the wholesaler-retailer relationship for the better.
Buyers will benefit from the opportunity to find new and exciting products that meet their tastes; sellers will benefit from process efficiency and the chance to better identify their customers’ needs.