Health & fitness wearables + apps do a good job at gathering stats about your life and performance, but do very little other than show you numbers and basic graphs. That's lazy and only does half the job.
Health & fitness apps should not only motivate but should use your data to tell you what actions to take and to train and take you to your goals. Imagine trying to lose weight but the pounds aren't falling off as fast as they should and being told why and personal training tips unique to your lifestyle and performance.
BodyWise is an iOS app that makes your health & fitness tracking 10x more useful. Track progress on your body, lifestyle, nutrition or performance, compete on healthy living with friends and get personal training advice based on your unique data.
A basic MVP was released in September 2013. v2 which encompasses the enormous & exciting goal of helping hundreds of millions of people around the world to live healthier & happier is due to be released in late April, 2013.