Blupath Ltd is an early stage start-up working to bring to market a family of mobile/web applications, developed under the xMark name.
The core app developed is an image messaging/publishing app and service that uses simple and easy to use mechanics to allow users to create and share experiences based on a graphical element - e.g. treasure hunts and guides based on a visual map of a location; news-picture commentary; simple comments, jokes, or riddles attached to daily snapshots; picture stories; top ten lists; quizzes based on images, etc.
The application allows multiple use cases: everyday users can add interest to daily snapshots; institutions like museums, galleries can create experiences of interest to their visitors; creative individuals with an online presence can present interesting content to their followers.
An MVP has been built and a simple app presenting one possible use case released to market. Seed finance is required to fully develop and release the product.