The future of consumer marketing is mobile and multi-screen. In order to compete, marketers need a new generation of websites that adapt to the unique behaviors and capabilities of each screen including smartphones, tablets and desktops.
Responsive design enables marketers to publish content on any screen, but for data-driven consumer marketers who care deeply about optimizing lead generation and revenue on each screen, current approaches to responsive design fall short because they give marketers little or no control of the user experience of each device once the site is live.
Our vision is to build a responsive server side (RESS) platform that puts the intelligence of responsive design in the hands of marketers themselves. Bluetrain will make it easier for marketers and their agencies to build and optimize a new generation of websites that provide far greater freedom and control of the user experience on every device.