"Many wine consumers are overwhelmed by the number of wines available to them in a retail store. At the same time, most wine buyers want to make a quick decision."
- Australian Wine Research Institute, 2009
Bllip is an augmented reality app that instantly provides shoppers with product information using image recognition to reduce purchasing risk by up to 80%.
$292B: Global wine market (2014 Report Linker)
11% Growth (2012 Silicon Valley Bank)
50%: Increase in imported wines to America since 2001 (Silicon Valley Bank)
2010: US overtakes France as the largest wine consumer (2011 Wine Institue)
3 Gallons: wines consumed per capita in 2011 (US Adults)
The Traction (January 1, 2014 soft launch)
20,000: Email list
35%: Email open rate
2.6%: Ave. Conversion (subscribers)
$8K: Lean Burn Rate
$0: Marketing Budget