Ten years ago, sports fans got sports news and information exclusively from the media or television. In 2013, fans get sports news and information directly from the teams and players. As a result, sports franchises are now becoming media companies themselves, hiring reporters, television producers, and digital directors responsible for generating a material new revenue source for team.
Blinkfire Analytics provides Digital Directors and Social Media Managers a way to manage, measure, and monetize their social media efforts via a set of publisher tools in an online dashboard.
Today's top franchise have teams of 30 people creating content across multiple social media channels including Twitter, Facebook, Google+, Instagram, Pinterest, and have media sales forces selling campaigns into these channels with no clear way to measure success for their advertisers, or find their Most Valuable Followers (MVFs) across the millions of fans.
Blinkfire Analtyics makes this possible.