Blazers are becoming increasingly popular, and are now considered a wardrobe staple. They are largely neglected as a hero product. Customers have to search multiple retailers to find their perfect blazer; no destination exists in the marketplace. Much like specialty jean stores, Blazerbar will create an online specialty blazer store, enabling customers to find highly edited collections of national brand and exclusive private label blazers in one place along with trailblazing content on Blazer styling, fit education and product recommendations based on body type. The site will also collaborate with independent designers to crowdsource blazer designs for production.