BitcoinExpress is more of a service than a product. The service introduces bitcoin to a non-technical market by making it dead simple to buy bitcoin with fiat currency (US$). By leasing the Lamassu Bitcoin kiosk device to merchants interested accepting bitcoin payments, customers can buy and spend their first bitcoins in the merchant's store. Everyone with a bank account knows how to use an Automated Teller Machine (ATM), so buying bitcoins from a touchscreen device with a simple, clean user interface offers an ideal introduction to the concept of cryptocurrency. The similar Robcoin device which debuted in Vancouver, BC last year demonstrated the potential for bitcoin ATM devices to be wildly successful, if allowed to operate. Unfortunately, the U.S. regulatory environment imposes great barriers to the operation of these devices by small businesses, so compliance with state and federal licensing laws will be our greatest obstacle to overcome.