BitCredits.io allows any website to accept bitcoin payments, in a user-centric and brand strengthening way. It gives website owners their own credits system (like AIRMILES or Facebook Credits). Users pay with bitcoins to top their account and can then exchange value on your website.
You can use those credits to checkout with your cart, to pay for goods, services, or make donations. It fits perfectly with online content consumption like articles, MP3s, videos, images, etc.
Possibilities introduced by owning your own "currency" (or credits) are limited only by the imagination. It allows never-before-seen monetization models to emerge.