The retail world is buzzing with innovation -- even if it mostly adds complexity instead of reducing it. But what if there was a simpler way to reward customers, encourage loyalty and get better insight into their behaviour? What if it worked in the background automatically, via existing payment hardware and customer payment cards?
Birdback is the first company in Europe to let retailers, affiliates and publishers link in-store cashback, vouchers and loyalty schemes directly to customers’ payment cards. As a result, adoption is many many times greater and marketers can gather a more detailed picture of their audience.