What is the (1st) product?
Biometric Advertising (BA) provides BrandResponse for advertisers, brand managers and promotional agencies to reach both online and traditional shoppers via biometric analysis and anonymous facial recognition systems.
What does it help the customer do?
While in it's infancy, brand biometric analysis systems are able to deliver instantaneous consumer feedback on brand sentiment. The next frontier in brand positioning and advertising will focus on immediate, real time analysis on consumer sentiment. BrandResponse immediately analyzes consumers reaction to brand messages and sends complimentary ad messages or new brand suggestions. It can dynamically change poorly performing ads with high negative biometric sentiment.
It enables clients to run highly targeted advertising & marketing campaigns that leverage biometric data.
Who is the customer?
Advertisers, brand managers and promotional agencies.