Better Weekdays is a next generation job-matching platform that connect middle market companies and growth stage startups with Gen-Y talent. Its clients typically have low brand visibility yet need to aggressively hire millennials. BW engages young professionals through the optimal “wholesale” channel of University Career Services by positioning itself as the “Career GPS” for their students and young alumni. BW charges companies a monthly subscription to give them access to relevant talent pools that have been prescreened for compatibility with a job’s requirements and fit with the corporate culture. It also helps market its client’s “employer brand” through a beautiful and engaging profile on its site.