A direct sales catalouge retail business that sells high quality imported bras from the UK. Specifically "speciality" full figure sizes DD+
Our fun at home bra fit presentation which is delivered at hosted bra fit parties or private one on one bra fittings focuses on educating customers about what to look for in a proper fit and how to fit themselves. This allows them to be able to confidentially purchase bras online and from a catalogue.
Our customers are bustier women who are unhappy with the current bra selection available in Canada and wonder if there is something "better" available. We focus on instilling confidence in our customer through the benefits of a properly fitting bra.
Through our direct sales model, we also will expand to offer fans of our products the opportunity to become consultants in their local area and sell Better Bras, making extra money for their family while promoting our brand.