We want to turn the self-improvement process into a social experience. Our mobile app lets you set weight-loss and exercise goals and invite your friends to bet against you. Betchyu has been made possible by this new world in which we live – where everyone's far more connected than ever before. Our system leverages accountability of one's friends, as well as the natural desire to prove doubters wrong.
A user begins by identifying a wellness goal to be completed and a stake. The goal setter then invites individuals in his social-network to serve as opponents by betting against him. If he achieves the goal, his opponents owe him the stake. If he doesn't succeed, he owes the stake to each adversary.