There is a trend toward societal acceptance for bearded individuals in places not previously accepted. Think; corporate america, retail, food industry, and more. There are not any brands in the marketplace to define and cater toward the urban beardsman. Similar to how Nike established the athletic market, DC Shoes the skater market; we look to establish the urban beardsman.
An urban beardsman is passionate about their style and take interest in the city life and the activities it brings.