BeM is a electron version of a business card(BC after here) that comes with many cool features that normal paper based business card does not have.
Nowadays, every businessmen and many employees have BCs and they exchange their BCs in meetings. But after a while one gets so many BCs that can't find a one of the businessman after a while that you need to contact to, let alone if he/she changed their contact details.
On BeM every businessman, employee can have account and having installed BeM app you can exchange your 'electron BC' with others. Instead of exchanging two paper based cards, two add each other on their BeM contacts that both now see see each others up to date BC profile whenever they want. Imagine there is a meeting in a room and there are 10 people. At the end instead of exchanging paper cards they just turn on 'share my BC' in given radius so that everyone in the room can add you and share his/her 'electron BC' with you.For easy sharing NFC will be implemented as well