Through marketing and brand messaging, we hope to educate men to purchase new underwear, socks, and undershirts every 6 months. Calvin Klein charges $15-$30 for a pair of quality modal boxer briefs. This same pair costs them less than a dollar to produce. By combining the same quality, at a fraction of the price, on a convenient schedule, their is room to blowup this market.
Some crazy facts:
- Men get rid of their old dirty underwear every 5 years (On average)
- Men hate shopping
- 20% of men's underwear contain fecal matter.
- 75% of women purchase their men's underwear.
- 32% of men (Majority) spend between $10 - $15/pair
- 32% of men are now buying their underwear online (And growing)