We're living in an era where sustainability has changed from "nice to have" to "must have" and yet we still haven't solved transportation issue.
Current models in the ebike market either very high quality and high tech but cost a small car or cheap but built with very cheap components.
Our purpose with Ariel Rider is to celebrate the electric bicycle as a mode of convenient transportation by creating models which contain better design and quality. And I think we have achieved this goal with our latest Retro line. As cities become more and more congested by the day, I strongly believe that electric bicycles are an efficient and enjoyable venue through which busy professionals can release some stress as they travel to/from the office.