The No. 1 Parenting App in the US and featured as Editor’s Choice by Apple at launch in early April 2014.
Serving as an extensive mobile platform packed with tools and resources, Baby Bundle is not only the essential one-stop parenting app, but also is the first app to be endorsed by a renowned pediatric expert, Dr. Jennifer Trachtenberg MD “Dr. Jen”.
Baby Bundle’s target market is parents with a newborn between 0-2yrs. Dr. Jen’s credibility is a major differentiator as new parents are comforted by the content coming from a trusted, reliable source. In addition, Dr. Jen’s access to mass media for marketing purposes is also unique.
While other apps focus on specific areas of parenting:
- Tracking (e.g. daily activities or baby's growth)
- Content (e.g. health reference or parenting guide)
- Tools (e.g. photo journal or baby monitor)
“Baby Bundle wraps these resources together with an intuitive and beautifully designed interface that’s a please to use.” – App Store Editors’ Notes.