Why we need funds? First of all to evolve our site into trends shaping medium. Besides that funds will make easier attracting customers and cooperating companies.
Just to make things clear we already started (so we don't wait for funds with just bare idea in hands). At the moment we have international website (bitcoinwoman.com), Russian one (bitcoinwoman.ru), site focused on Africa in general (africa.bitcoinwoman.com), Polish website will be ready in two weeks (as Poland is quite a big player on cryptocurrencies market). Together we speak six languages, so in nearest future we plan to open Swedish and German sites too. Concurrently we put our effort in searching for editors wishing to contribute.
Why women? To make long story short it's roughly 50% of population, less emotional in investment decisions, highly rational and cautious in terms of spending money (contrary to popular belief). And from cryptocurrencies perspective it is an area practically unexplored.