Awestruck is the first food truck in India to be started as an organised, scalable business.
Awestruck aspires to open up a whole new segment of F&B in India. The F&B market currently is of the size of INR42,000 crores. Drawing parallel from US where the food truck segment is currently 1% of the F&B industry, this market segment is sure to be valued at nothing less than INR 500 crores!!
We are the lone player in this segment and would retain the advantage of being the first movers. We have successfully established a PoC by breaking even from the second month of the operations. We have
- Resolved legal licensing issues.
- Standardized recipes and trained staff.
- Successfully running base kitchen.
- Pre-order and office delivery logistics established.
We are looking for an investments of the order of INR1,20,00,000 (USD 200,000).