Avansera delivers a fully scalable grocery retail information platform that provides consumer and product analytics for Fast Moving Consumer Goods companies to improve forecasting and reduce supply chain costs, and improve marketing efficiency via targeted digital marketing. Avansera analytics shows what is happening in the retail environment even in real-time. Digital marketing provides real-time campaign creators to launch hyper-targeted campaigns very easily and efficiently directly to specific consumers or groups of people.
The same platform provides a service called "Ostosnero" (GeniusShopper in Finnish), it is a free, personal and smart grocery shopping assistant that gives active availability, price and product information for ordinary consumers to save money and time shopping. Ostosnero also lets consumers know what they have bought and what they should be buying.