AudioTag builds technology which allows broadcasters and content producers to connect directly with their audience using smartphones and tablets via the audio portion of the broadcast. While companies spend millions on broadcast advertising and more money developing their online presence, web pages, and online stores, there is no link tying broadcast advertising to the listening consumer. AudioTag’s technology provides the direct link to facilitate the conversion of listeners into purchasers, at the time when interest is highest.
Unlike fingerprinting or ACR technology, Audiotag does not require the audio content to be preloaded into a comparison library. That makes AudioTag uniquely suited to provide a connection mechanism for concerts, conferences, sports and other live events; offering a communication tool where other providers cannot.