Asseta is an online marketplace for used capital equipment and parts.
Today over $100B is spent on used manufacturing equipment offline via brokers and middlemen. This huge but un-sexy market has yet to be transformed by technology. The incumbent firms rely on large sales forces and market fragmentation to charge huge margins (25%-50%).
Essentially, we leverage technology instead of salespeople, which allows our company to scale at a much lower margin, bring clarity to an opaque market, and provide a simple platform that our clients enjoy to use.