It is thinked to be a website and a mobile app, with a reverse searching concept: for example, nowadays search engines (or specific college/universities wepages) begin with the general search: you type MBA in Marketing and they show a bunch of things.
What I thought about is to reverse this process. With other words, to create a wepage and mobile app, in which the interested person would be able to search and find the exact thing he is interested in. For example, you finish college and you want to study for marketing in the East Coast. Ok. You open the webpage and the world map will appear. Than, with specific fields or with an interactive map, you select the university program you want to follow, than you select the country/region/etc and than, if you want to be more specific, select even the city. This idea is based on the thing to create a global data base with universities, for free. Some of them will pay for advertising on top.