New brand of Vodka Based out of Miami, Fl. Living in South Florida and an event planner I have learned that Vodka is the most consumed spirit here. With more research I discovered that it is largely consumed world wide. My marketing tactics will set me apart from the rest and of course the taste. My brand will be unique from how its marketed to its packaging. Distilled spirits, specifically Vodka is something people consume when they are Sad, Happy, or as a Hobby.