Online advertisers waste up to two thirds of their spend serving ads to consumers who have almost no chance of buying, resulting in billions of wasted dollars per year.
Arcametrics trims waste from online advertising through full custom "lookalike" audiences. Our audiences enable advertisers to selectively show ads only to consumers with a high probability of converting on a specific offer.
Until now, custom audience targeting was only available to companies that could afford teams of data scientists to work weeks on end. By combining advanced predictive analytics with vast data assets in an automated workflow, Arcametrics is bringing the power of big data to any advertiser at any budget. Early customers are seeing 3X average lift in terms of ROI.
Our platform is designed to be plugged into advertising demand side platforms (DSPs) and data management platforms (DMPs) to bring the precision of predictive analytics to the booming RTB display market, at scale.