Apruve is a payment method designed for the way businesses buy things. Lets say you are online buying something you need for your job. At checkout, Apruve allows you to charge that purchase directly to your business or client in a safe, paperless way without needing a credit card. We are solving the pain of expense reporting, requisition forms, paper approvals, reimbursement and credit card abuse.
70% of B2B transactions involve 2 or more decision makers. This leads to all the paperwork and expense headaches along with a ton of abandoned carts by shoppers who are not authorized buyers. Our online merchant targets are those whose customers include business shoppers and include such verticals as SaaS, Education, Specialty B2B and General B2B.
Merchants continue to treat all shoppers as consumers, but business shoppers are spending money in a very different way. Apruve is out to recognize this and fundamentally change the way people get the stuff they need to do their job.