iAppster is local, relevant mobile intranet play store for those who don't have cards, internet speed and time.
India is a bandwidth constrained country with dismal 2% fixed-line broadband penetration and 3% PC penetration. Credit Card penetration is also dismal 25M (among 10M people). US $2-3 ARPU does not leave enough money to pay for large downloads (movies, music, HD games etc.)
Pain Killer = iAppster
Discovery: Weekly fresh and relevant curated mobile store front vs unlimited mobile + PC stores.
Download: Dedicated area for Free and Fast downloads.
Consumption: Dead Simple and Intuitive UI.
Payment options: Cash
iAppster H/ware + iAppster S/ ware (Portal and App) + iAppster services (Curated Apps, Games, Music, Videos)
Purchasers (Market Size):
+Billion US$ opportunity
Telecom outlets, Coffee Shops, Airport lobbies, Train Stations, Universities (Intranet Education Store) etc.