Retail shopping experience is antiquated. Unlike online shopping which lets shoppers compare, get recommendations and quick, offline shopping is terrible. A typical offline retail establishment has thousands of products, but it does little to up-sell high margin products, expose available inventory or just introduce new products. Paper coupons or any other form of traditional advertisements have very limited effect on consumer behavior. The best time to advertise and sell/recommend products is when the customers are already inside the store.
A new smart shopping cart with a large touch screen that can identify individual customers and track their location inside the store, showing relevant location based graphical and audible ads, deals and offers on nearby products. The customer will have a highly interactive, fun shopping experience touring the store, discovering deals and new products.
Lets make everyday shopping more fun!