AppUpper is the first crowd-review platform in the world of mobile apps. There are dozens of good apps in stores right now which might never reach their deserved popularity. Most of them come from medium/small companies or startups which can't afford marketing campaigns or personnel. In addition, these companies usually take longer to deploy their products because they can count on no more that a handful of people to test the apps, and sometimes the testers are even the same people who developed the software, spoiling the quality-assurance principles. For bigger companies which do have a solid structure and development cycle, AppUpper might work as beta-testing team, and an ASO partner to increase the market response to the launch of their technology.