AppForward's flagship product "butterfli" is the first in a suite of apps aimed at enhancing the mobile Facebook experience. Our two core design principles are:
1. Facebook is too large and complicated for a single elegant mobile experience and should instead be accessed by a suite of mobile apps targeting well connected interest specific neighborhoods of the Facebook graph.
2. Mobile page changes disorient users and should be minimized.
"butterfli" navigates the music neighborhoods of Facebook (i.e. Friend's Events, Friend's Liked Bands, and Venues). Each of these neighborhoods is displayed on a single "smart list" providing virtually limitless functionality on a single page and opening the door to features such as user curation of Sound Cloud Mp3's, gamification, a novel public relations tool and much more.