Apollo Live is an innovative startup ticket agency with a solution to the vast problems in the live events industry. The lack of innovation and sustainable solutions, combined with unethical business models employed by the market leaders have created an opportunity for a startup to exceed demands and disrupt the industry. Our system abolishes prolific ticket crime, unethical touting (scalping) and extortionate admin fees by completely reinventing the ticket and providing a comprehensive service including: ticketing, access control, cashless payments and analytics to the live events industry. With support from the Police, Government and industry experts Apollo Pass is the first ticket agency to address the problems in the market. It is extremely disruptive, exceeds every demand and is set to reform the global £17 billion live events industry (UK £1.5 billion).