Anvil believes the future all products will be Internet-connected and app-enabled, and the pocket computer will be at the center of this pervasive computing era.
Anvil calls these products packs, which have also been called sensors, appcessories, wearables, quantified-self, and the Internet-of-things. Packs work seamlessly with the iPhone and have at least one compatible app.
Anvil's first product is the Pack Store. The Pack Store is like the App Store for hardware.