Altrüus (www.altruus.com) is a way of connecting businesses with new, full-price-paying, loyal customers at an effective and affordable rate. We help businesses both small and large reach out to new clientele in the most personable way possible. You do not gain a loyal audience by yelling at them from afar, but by communicating through their hyperlocal network; this is what Altrüus provides. A company that signs up for our services has the ability to create and offer a discount to the public. (Example: 20% off your entire purchase, a free slice of pizza, BOGO muffins, etc.) Users redeem this discount by authorizing the business to publish a single message across the patron's personal Facebook or Twitter. From this transaction, the user saves money, the respected business receives a highly targeted ad placement, and Altrüus earns a $1.50 service fee. This is the future of social media, and we are in the middle of it.