Making giving easy by introducing a new hand-picked charity and sponsor each month. Those who choose to donate $1 get access to deals from the sponsor of the month; while the sponsors make it possible for all the donations to go straight to the charity.
Altruist is creating a win / win / win situation:
The charity gets exposure, donations and inspires other charities to meet the Altruist standards in hopes of being selected in the future.
The sponsor's marketing dollars get put to a good cause, all while getting them great exposure and PR.
Together, the donors can make a difference $1 at a time.