There is a market all over the world for hard to find goods. In Russia, it could be difficult to find quality coffee beans, and in countries with deserts, water would be a precious commodity. Alicanto Shipping would focus on combining many of the hard to find goods and forging contracts to meet those ends. It is not only beneficial to the company to find these niche markets, but also to the local company or business person, who will profit by partnering with Alicanto Shipping. Anywhere there is a need for a specific product, be it water, coffee, all terrain vehicles, clothes, shoes/ boots, there will be people who want to buy those goods. Developing nations offer the most potential as they work to become modernized.