Akita is a sales tool that brings together all of the data a company knows about a customers and uses that data to create an automated, data-driven sales process.
Sales people often work in a bubble--armed only with the their historical interactions with customers (in the form of old emails). They often do not have access to other valuable interactions between their customers and their business, such as:
* When invoices were created and paid,
* Whether or not their customers' service requests have been dealt with,
* How they are interacting with marketing material such as email blasts.
This lack of information results in inefficiencies in the sales process and lower sales. Akita delivers this data to salespeople and allows them to create a more efficient sales process.