Today, Mobile Data is at a crossroads where the industry must primarily meet the challenges of the present, but also be cognizant of future opportunities. An evolutionary solution can address both sets of drivers and requirements. Affirmed Networks was formed by a team of industry veterans with this philosophy in mind. Mobile data as a business is growing significantly and while it creates a great opportunity for mobile Operators, it presents its unique set of challenges.
Operators must simultaneously provide for rapidly growing data usage, create advanced application services demanded by increasingly sophisticated users, and apply user-specific treatments to deliver the best quality of experience. And if that isn’t enough, the mobile Operator also has the unique challenge of monetizing the distribution of content and forming symbiotic and mutually collaborative relationships with content providers and advertisers.