Adtent is the world's first in-video advertising exchange where content creators post information about their proposed content, level of influence and product placement opportunities, while at the same time, brands and advertisers search for placements that match their target reach and demographics.
Within editorial, music video and narrative content, there are a myriad of missed opportunities to organically insert product placement within video. For instance: a fashion blogger is shooting a video about her trip to Paris. Jimmy Choo pays her to wear their shoes, but many other brands would have wanted to be featured, several obvious adjacencies existed, yet they were unaware of the opportunity. All parties lose.
We are addressing a market inefficiency by creating a systematic approach wherein a brand can become aware of the proposed content that is to be made before it is created in order to take advantage of organic integration. Think "Native advertising for video."