Augmented reality is a technology that wipes out the difference between the real and the digital. This technology resonates with the customers in such a way that lets brands actually interact with them.
HOW AR WORKS?
The main concept of AR is to superimpose graphics, audio or any other sense enhancements in real-time. The technology incorporates these 3 components: head-mounted display, tracking system and mobile computing power into one unit.
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