We believe mobile has the potential to be the most contextually relevant and highest performing media channel, but today is unable to consistently deliver industry standard advertising accountability. Our technology solution is designed to overcome the challenges directly related to the lack of persistent ID in mobile.
Adelphic poly-dimensional targeting technology uniquely converges mobile, contextual, demographic data with behavior segments to create a unique identifier - the Adephic, a-tag. The a-tag enables scalable retargeting opportunities and performance ROI measurement for the first time in mobile.
Whether media owner, brand or agency, Adelphic is the only reliable, safe and scalable way to meaningfully connect the world's best brands to the real people who buy them.